The place to validate your ICP
The Place to validate your ICP
12 months of guessing → 1 month of evidence.
The evidence check that starts a 30-day validation sprint — not 12 months of trial and error. You bring the ICP; Catch brings the receipts.
How it works
- 01
You define your ICP
Write your ideal-customer hypothesis as a handful of testable claims — pains, jobs, motivations, objections. You assert them; Catch never invents them for you.
- 02
We gather web evidence
Catch searches public sources — forum threads, reviews, community posts — and pulls the passages that speak to each claim.
- 03
A verdict per claim, every quote cited
Each claim comes back Supported, Contradicted, or Insufficient, with the verbatim quotes and source links behind the call.
Catch shows its work
Three honest outcomes — including “we found nothing verifiable”. Colour is never the only signal; each verdict is named in words.
Solo freelance designers lose billable hours to manual timers.
“I always forget to hit start, so at the end of the week I guess low and just eat the difference.”
If we can’t verify a claim against its source, we don’t ship it.
A hallucinated citation fails the check and never reaches your report — the claim is marked Insufficient instead. Agencies charge $3K–$30K for this kind of evidence work. Catch does the evidence pass for $29.
Pricing
ICP validation report
$29one report · one ICP variant
You define your ICP as testable claims. We gather web evidence and return a verdict per claim, every quote cited to its source.
Channel Report
+$19add-on
Where the public evidence for your claims surfaced — a starting list of venues, rated for fit, activity, and how much promotion they tolerate. A lead list to verify, not a channel plan.
Multi-variant upgrade
+$49up to 3 variants in one report
Test up to three ICP hypotheses side by side in a single report. Each variant gets its own full-depth evidence budget.
Three-pack
+$49three separate reports
Two more report credits at a lower rate — validate additional customer segments as separate reports, redeemable any time.
Deep search
+$12add-on
A second, deeper search pass on any claim that came back thin or Insufficient — more sources considered before we call it.
All sales are final — no refunds. See exactly what you get in the examples before you buy.
Straight answers
- What this can't tell you
- It cannot tell you a claim is true — only how much public evidence exists for it, and where. An Insufficient verdict means we found nothing verifiable, and we say so rather than inventing support.
- Where does the evidence come from?
- Public web sources — forum threads, reviews, community posts, and comparable pages. Every citation is a verbatim quote that links back to the page it came from.
- Is this a replacement for talking to customers?
- No. It is the evidence check that starts a validation sprint — a fast, cited read on where the market already stands, so your customer conversations start from signal instead of a blank page.
- How fast is it?
- Most reports are ready within minutes of checkout. We email you the link the moment it is done.
- What is your refund policy?
- All sales are final — we do not offer refunds. Every report type is shown in full on the examples pages, so you can see exactly what you are buying before you pay. If our system ever fails to generate a report you paid for, we make it right by restoring your credit so you can run it again.